LOS ANGELES (CBSLA) The audience will be watching the new Hollywood releases are a lot more in a deal announced Tuesday.
Universal Pictures and AMC Theatres have to say the landmark agreement, Universal movies are available on video-on-demand (VOD) platforms, and after the screening for a 17-day at the AMC theatres in the United States of america.
AMC, the nation’s largest theater chain, will share in the revenue that will be generated by the on-demand business.
The agreement shall also apply to the versions that have been released by Universal’s Focus Features.
Historically, the major Hollywood studios will have on display the new movies are only in theaters for about three months before using them for video-on-demand.
Both the Universal and the academic medical center executives say the move represents a new model for the industry.
“BECAUSE eager to embrace this new industry model, as we will take part in the whole of the economy of the new structure, and as a premium video-on-demand allows for the ability to get the additional movie studio’s bottom line, which, in turn, should result in the green light of the lake theatrical films,” AMC CEO Adam Aron said.
AMC, which has been hit hard by the corona virus shutdown, said earlier this month that it would delay the reopening until at least the 30th of July, due to the increase of the COVID of 19 cases.
He had earlier threatened to boycott all Universal movies after the studio’s well-known ‘Trolling the World’ Tour would be released in all the cinemas that are open on a video-on-demand.