The streaming service, the landscape has evolved a great deal in the past few years with new companies trying to break into the mold. One of the latest entries in Quibi, which started at the beginning of April, with the promise of providing a five-to-ten-minute-long “snack” on content. Even with a roster of celebrities in front of and behind the camera for Quibi’s content, and it is the first promise of a 90-day free trial period, the app’s popularity has been considered by some to be a bit of a disappointment. Jeffrey Katzenberg, the prolific producer who co-created the app with Meg Whitman, has a unique argument as to why this is happening. When Katzenberg recently told me The New York Timeshe was able to identify “things” that have plagued the app from its launch until now, the COVID-19 pandemic.
“I have to write everything that has gone wrong to the corona virus,” Katzenberg explained. “Anything. But we are made of.”
Been reported to download songs for Quibi have ranged from 2.9 million to 3.5 million, and the company claims that it is at the moment, 1.3 million of them are active users.
“It Is the avalanche of people that we wanted, and went for the launch?” Katzenberg continued. “The answer is no. It’s not what we wanted. It is not very close to what we wanted.”
“Well, if we knew that, on the 1st of March, which is when we had the conversation of what we know today, would you say that it is not a good idea,” Katzenberg added. “The answer is, it’s a shame. But we are making enough gold out of straw here, and I don’t regret it.”
To an extent, Katzenberg’s train of thought, it is easy to understand, especially in light of the manner in which the Quibi, it is a very important part pitched their tents. The service allows you to submit content for small chunks of time in a person’s day, such as during travel or while waiting in line for something. Given how much of a pandemic has plucked up by the roots, almost everyone has the feeling of a routine, these small pieces of time are not as commonplace.
“That’s my hope, and my belief is that there is still a lot of in-between moments, when the hide is in place,” Mr. Katzenberg said. “There are times, however, it is not the same thing. It’s out of sync.”
That being said, what would be the interpretation Katzenberg to blame for the pandemic, with a little bit of a scapegoat, especially considering what other similar platforms have fared in the past few months. According to new data from the JustWatch.comNetflix -, D+, Amazon Prime Video, and Hulu have all been there, at the very least, a 250% increase since March 17. Another app that has been compared to Quibi, in the past few weeks, TikTok, is an app that focuses on the creation of a short video.
“It’s like comparing apples to nuclear submarines,” Katzenberg said. “I don’t know what people expect from us. What do Netflix, to look like 30 days from the day it started? In order to tell you about a company that has a billion users, and is doing very well in the last six weeks, and I’m happy for them, but what does it have to do with me?”
Publication: Comic is owned by CBS Interactive, a division of the ViacomCBS.