Nike has launched a Spanish-language option on the nike.com and the Nike + App, which is the United States of america.
The update should be in the Latinx community and Spanish-speakers with a higher specificity of online shopping, many of the advantages of the Nike + membership and in-app content. With the option to further expand the experience of the Nike digital platforms in all around the world.
“We have a very strong connection to the Latinx community, and we want to make sure that they continue to feel that their experience in our digital channels,” says Nicole, Otto, VP/GM of Nike’s Direct to North America. “This is the first step in our journey to be a better Latinx representation in Nike’s entire ecosystem of the sport, and wellness of their experience in shopping for Nike products in the in-house training, and wellness tips that we can offer through our, Nike trainers.”
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