Counterpoint: smart phone sales in Q1 of 2020, a drop of 13% on a global scale


Counterpoint Research, posted an analysis of the global smartphone market in Q1 2020, and the numbers do not look good at all. The COVID-19 pandemic, shipments decreased by 13% year on year, with a total of essentially 300 million, a number that was the last time it reported in 2014.

There were only two major companies that are not suffering from a yearly decrease in shipments – Xiaomi and the Realme. The others saw a decrease, but the overall picture has remained the same from Samsung, and Huawei were the top sellers, Apple is in a comfortable third position, and the amount of China-based companies are in a battle for the final two places in the Top 5 of the schedule.

According to the Compositionthe impact of the pandemic will worsen in Q2 of 2020, with the market worth more than others. The Chinese market is still recovering, so companies are strong, such as the Huawei or Oppo, you will see a lesser impact on their sales compared to Samsung and all major markets by the end of the Korean company has been under lockdown.

People with lower incomes, and tend to be the purchase of the devices is offline and may not correspond with the behavior of the consumer of the pandemic, so as to make the entry-level segment, will be affected the most by the emerging economies. In the mid-range segment will continue to drive volume growth, whilst the premium segment is the least likely to be directly affected, sales are expected to rebound, after all this is over.



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