For more than a hundred years, Converse has been adopted all over the world and in different cultures – the fabric of our tennis shoes to weave into the daily lives of the young people’s self be enough to make progress for themselves and their communities. What is harsh and painful, it is clear that there will be no young people’s progress, Black progress. All of life, and until Black Lives Matter.
As we collectively process these unthinkable acts, we are met with an enormous weight. We know that this is not a new problem. Systemic racism, police brutality and senseless violence and the killing of Black people.
We know that there are many paths to true change is to be implemented in the U.S. and abroad. It will be hard work, but we are new to the experience, focus and continuity as an ally.
This is the Converse availability:
We do know that it needs to start with us. It is in our culture. This means more opportunities, inclusion, participation, access and equity for the present and future of the Black team mates at all levels.
We will be working with Black creatives, designers, students and companies. Their stories are played out and will play a vital role in the creation of a Reverse story. We will provide additional assistance to the causes that have an impact on their communities.
We will use our platforms to strengthen the voice of young Black people all over the world, and it will fund a global community of emerging leaders to make progress together.
We will be working with Nike as well as Jordan, to commit $40 million over the next four years in support of the Black community. This investment is focused on organizations in advocating for social justice in the governance of the education system and the fight against racial inequality. Converse have at the same time, the NAACP Legal Defense Fund and the Equal Justice Initiative, which is part of this effort with the donation.
We believe in the power of the voice to create change, and with the support of the AMERICAN voter education and registration in the national, regional and local level.
Black people have been fighting against injustice for more than four hundred years old. With the use of their voices in the fight for justice now, we will no longer be a witness.
We are standing by in action.
G. Scott Uzzell
President and chief executive officer, Converse, Inc.