Canalys recently, in India, smartphone sales stats for Q2 of 2020, the visualization of the harsh realities of the country and the severe and long-term lockdown, and the battle for the COVID-19 pandemic in the numbers. During the year, the smartphone shipments in the country fell by 48% year-on-year. In raw numbers, that is, a decrease in the form of 33 million units in Q2 of 2019, and only 17.3 million in Q2 to the year 2020.
During the national lock-out, smart phones were classed as non-essential products, by which even the giants like Amazon and Flipkart to be spread throughout the country. This is an effective stalemate in the local market, it took until the middle of May, when the shipments will resume, but the timing of the smartphone manufacturers, it was not exactly perfect, given that they are still struggling to normalize their own supply chains and the production of the enormous local impact of COVID-19, within China itself, that is, the most during Q1 by the year 2020. For context, during the Q1 of 2020, and local Chinese smartphone shipments, down 18% year-on-year, and global shipments in the smartphone industry fell by 13%. At the time, India was still enjoying an increase in year-over-year sales by 4%.
The ongoing Sino-Indian border conflict, was a key element of the decline in Chinese smartphone sales in the country. Many of them have boycotted the Chinese manufacturers have, for political reasons, but Canalys experts say that the real effects are being felt by businesses that are not really too hard as well: “with the new products from Samsung, Nokia, Apple tv, or, have not have price competitiveness.
Xiaomi, the use of logical, took one of the bigger hits for the group, due to its market-leading position in the local market. 5.3 million units shipped in Q2 of 2020, compared with 10.3 million in Q2 of 2019. It is still the first place by the sales department, although, to be followed by poker players, who have managed to muscle out of the Samsung is in second place. The Qur’an reus was a up to 60% reduction in the local sales and marketing. In general, Chinese producers are comprised of approximately 80% of the total smartphone sales in the country. Apple, obviously, took the smallest absolute hit in sales, which makes sense, seeing as it’s only owner and is only about 1% of the Indian smartphone market. Still, the Q2 sales of 250,000 units in the country, representing a 20% year-on-year decline.
Obviously, it’s been a turbulent time for the smartphone market in India. All of the major Chinese manufacturers have recently been rushing to announce new models in an attempt to try and make up for lost time and to re-capture the market for land in the commotion. A number of big corporate power plays are going on. Samsung has recently invested in India, to have Apple and Foxcon. The major tech players, including Facebook, Intel and Google have an interest in growing local businesses, in particular, Jio, and the parents of the Indian conglomerate Reliance Industries. Large sums of money have been pouring in for the last one. In India, the increasing focus on local manufacturing, India’s first and China’s, and one of the Initiatives, it is clear that we are witnessing a large-scale migration of the drugs into the country, and the investment is for the long haul, and the overall tech is the future.