Apple’s CEO speaks on racism


The united States has been in a state of pain and stress during the ongoing protests, and the movement that led to the murder of George on the Cover. In response, Apple has issued a statement in recognition of the inequalities that black communities in the united states. Cook’s statement was titled “Talk about Racism”.

Tim Cook greets the crowd as he steps on to the stage at WWDC to 2019 (Source: Apple)

His painful past is still present today in the form of violence, but rather in the daily experience of deep-rooted forms of discrimination. We see it in our criminal justice system, the disproportionate toll of the disease on the Black and Brown communities, and the disparities in the area of services and in the education of our children to receive.

While some of our laws have been changed, and the reality of it is that their safeties are still not universally applied. We have been seeing progress ever since, the America that I grew up in, but it is also true that communities of color continue to endure, discrimination and trauma in their lives.

I’ve been told by so many that the feeling of fear — the fear with friends and family, afraid of in your daily life, and the most cruel of all are afraid in your own skin. We do not have a society worth celebrating, unless we are able to guarantee the freedom from fear for each and every person in this country, in their love, work, and life.

In the case of Apple, our mission has been, and always will be to create technology that makes it possible for people to change the world for the better. We have always drawn strength from the diversity and welcoming people from all walks of life, from our stores around the world, and to build up a period of time, which is inclusive of all people.

However, we need to do more. We are committed to continuing our work to make critical resources, and technology to underserved school systems. We are committed to continue the fight against the forces of environmental injustice, such as the climate change that disproportionately hurt Black communities and other communities of color. We are committed to looking inward and pushing forward on inclusion and diversity, so it is a good idea as it can be heard. And we will donate them to organisations such as the Equal Justice Initiative, who challenge racial injustice and mass incarceration.

To create change, we need to reexamine our own views and actions in the light of the pain that is deeply felt, but all too often it is ignored. Issues of human dignity and will not conform to the sideline. In the Black community, we’ll see. Your business and your life.

This is a time when a lot of people would like nothing more than to return to a life of normalcy, or status quo, that is, it is just a question of comfort-if we turn our eyes from wrong. Thus, it is difficult to admit that the desire is itself a mark of privilege. George, Floyd’s death was shocking and tragic evidence that we need to strive to be much higher than that of a “normal” future, and that adheres to the highest ideals of equality and justice.

In the words of Martin Luther King, “Every society has its protectors of the status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.”

With every breath we take, we need to commit to change, and in order to create a better and more just world for all.

The letter ended with Tim Cook’s signature.

The statement was made in the first instance, be sent internally to Apple employees, but in a slightly different version of it. That is, they had information about how Apple would match employee donations to the Equal Justice Initiative.



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